Evercade EXP
Art Direction, Branding, Packaging, Menu, Marketing
As Head of Creative at Blaze Entertainment Ltd, I led the visual direction for Evercade’s premium handheld, the Evercade EXP. This upgraded version of their flagship console earned praise from retro gaming enthusiasts worldwide, garnering positive reviews and accolades.
My role covered everything from strategic input—defining the target audience, product identity, and messaging—to hands-on design, overseeing branding, menu UI, packaging, and more.
Video Production Yellow Lizard Media
Announcement Trailer
I storyboarded and art-directed the render trailer for the Evercade EXP, a pro version of the original flagship handheld. The goal was to showcase its enhanced specifications, positioning it as a more premium product, elevating Evercade from toy to tech. The trailer also highlighted key features like Tate mode, allowing the console to flip 90 degrees for portrait arcade games, and the new UI design, offering a sleeker look and feel.