Tummy Time — Baby Panda

Concept, Art Direction, Format Development, Writing, Design, Illustrations Commission

I wanted to create a product to accompany baby’s tummy time. Through research, I developed the concept for a stand-up flip book series designed to hold baby’s attention with bright, high-contrast colours, crinkle pages, and a mirror. It also offers caregivers subtle prompts through editorial and images inspired by animal movement themes.

I commissioned Carole Aufranc to illustrate, as her style suited the high-contrast, reduced colour palette I wanted. Working closely with production, I sewed a mock-up and provided precise technical drawings.

Packager i am a bookworm
Illustrator Carole Aufranc